UTRUST started from a simple brainstormed idea, born from a tale of hands-on frustration using current offerings in crypto-payments and our desire to build a better platform. After condensing the original concept into a pitch presentation, we relentlessly reached out to interested partners and organically building our team. Along this journey, we found great partners and mentors strongly committed and excited to work with in maturing our vision and refining our proposal for the market. Now that we drive towards the ICO stage, we thank everyone that supported us and hope to surpass the expectations of the community in the future. Utrust is a revolutionary payment platform that enables buyers to use their favorite cryptocurrency in order to pay sellers (private or merchants). Utrust provides sellers with the safety and convenience of receiving funds in fiat currency, and offer the best consumer-protection to buyers, by acting as trusted mediators. Utrust combines the best payment protection features of current-generation fiat systems with the innovative features of blockchain and blend in the unique features provided by their own token.