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In 2014, Disney’s Seattle office began developing a corporate blockchain known as Dragonchain. Now, the project is coming true. From October 2 to November 2, Dragonchain Inc. will hold an initial coin offering (ICO), also known as a token sale, to raise money for the company. Dragonchain simplifies the integration of real business applications on a blockchain and provides features such as easy integration, protection of business data and operations, currency agnosticism and multi-currency support. It also aims to help companies utilize the benefits of blockchain technology without having to hire developers with highly-specialized expertise. The platform purports to give businesses a “turn key” product that includes pre-coded smart contracts, as well as a developer-friendly platform that allows smart contracts to be programmed using established languages such as Java, Python, Node, and C#.