Crowdholding is a decentralized open innovation platform that connects entrepreneurs and supporters. Crowdholding enables the crowd to validate the product, become customers and share awareness about the product or service. The public, or the ‘crowd’ is not only able to contribute to businesses in a cognitive or financial sense, but there’s an opportunity for a mutually beneficial scenario, where both the public and the business can work together. Businesses will be able to give back to the crowd via our YUPIE token. The goal of Crowdholding is to create independent ecosystem where businesses and supporters create products and share the revenue. The Crowdholding Ecosystem will be developed in 3 steps with the first stage already launching in February 2018.